The idea
Land is sold on a picture of what it becomes.
A finished house sells itself to the eye. A homesite, a phase of lots or a house that is not built yet has to be imagined, and most buyers will not do that work alone.
So we do it before the launch. A builder draws what the land can hold. The land is filmed from the air. The plans, the site plan and the numbers go on a site of the property's own. Then it is released the way we release a marquee home: the people closest to us hear first, and it goes public everywhere in the same hour.
The buyer is never tied to the drawing. It is one answer to the question every land buyer asks, which is what could I build here.
Who it is for
Three kinds of project.
Each one is sold before most buyers can see it.
A developer releasing homesites
A new phase or a new community, where the first sales set the price of everything after them.
A builder with a home on paper
A spec home or a to-be-built package, sold from plans before the roof is on.
A family with several parcels
Land held for years, offered together, apart, or both at once, so the market decides.
The sequence
What happens, in order
The same order every time. Each step is finished before the next one needs it.
First
We walk the land
The plat, the restrictions, the shoreline and any permits, and what has sold nearby.
Then
A builder draws it
Concept floor plans and a site plan for each homesite that needs one, from a builder you choose or one we bring. Renderings and a walkthrough where the builder provides them.
Before launch
The film and the site
DHG Studios films it. The property gets a site of its own with the plans, the map and the numbers, and a permanent page on damianhallgroup.com.
Launch week
The release
The Quiet List and our fellow Christie's International Real Estate Council members hear first. Then the MLS, the portals, the letter and the press in the same hour. Public marketing starts when the MLS allows it, not before.
Every two weeks
The report
A written seller report every two weeks, for as long as it is on the market.
After it sells
The record
Every sale gets a permanent page with the date and the price, which is where your next phase starts.
50M
visitors a year to christiesrealestate.com, where every DHG listing appears
7,000
Southern Ledger subscribers who asked to hear about moving South
12,100
following Southern Escapes on Instagram
4
offices: Greenville, Lake Keowee, Landrum and Charleston
The reach
Your buyer is probably not here yet.
Southern Escapes is our media arm, written for readers in New York, New Jersey, Chicago and California who are planning a move South. A project we launch goes in front of them, and through Christie's International Real Estate to its agents around the world.
On the record
Land and development we have handled.
233 Sandy Hollow Court
A 2.30-acre point lot with 425± feet of frontage on Lake Keowee, offered at $3,995,000 as land only. Milestone Custom Homes drew a concept for a two-level lake residence, and the floor plans and site plan sit on the property page.
Melrose Plantation
$9,000,000. Commercial waterfront development.
Circle Creek Farm
$22,000,000, a Wall Street Journal exclusive, and 19,920 visitors to the property site in its first 30 days. The release this method comes from.
Before you call
What we ask of you.
- A builder or an architect willing to put a plan on paper, or the freedom for us to bring one.
- The plat, the restrictions and any permits, as they are.
- Patience on price until we have walked it. We do not price land we have not stood on.