How to use it
Work it once, properly.
Tick the boxes as you go; this page remembers them on your phone or computer until you clear them. Nothing on this list is optional on the day it matters. Work it once properly and the rest of the process gets easier.
If something feels like too much, call Erin or Annette. We have people for that, and the list of them is at the bottom of the page.
01 · Property prep
Room by room, before the lens
Work through this list methodically, a room at a time, in the week before the shoot.
Kitchen
0 of 6
Living areas
0 of 6
Bedrooms
0 of 4
Bathrooms
0 of 5
Exterior, garage and utility
0 of 9
02 · Photography day
The forty-eight hours that matter most
Our sessions run two to four hours. We strongly recommend all residents and pets vacate the property during the shoot. The crew needs to move freely and capture each space at its best.
The day before
0 of 4
The morning of the shoot
0 of 8
If your home is a release
A marquee release is shot like a production, not a listing: two days on site, sunrise to blue hour, and the twilight frames need every light in the house on at dusk. The list is the same. It just has to hold for two days, and the crew will tell you what else they need before the scout, whether that is horses in the arena or the boat at the dock.
How we release a home03 · Showings
Run this before every single one
Once you are active on MLS, showing requests come fast. Keep this on the fridge and run through it before every showing. The first one sets the tone.
Before the first showing
0 of 3
Every showing
0 of 16
04 · Who can do this for you
You do not have to do any of it yourself
These are the people we send our own sellers to. Call them directly, or call Ray and he will arrange it. If you need a specialist who is not on this list, Ray knows someone.
Staging
Linden Creek
864-214-4193
Interior design
Kerry Howard, Howard House Interiors
(404) 234-5902 · kerry@howardhouseinteriors.com
Cleaning
Harris Cleaning LLC
864-884-6345 · harris.cleaningllc@gmail.com
Cleaning
Lusso Cleaning
Marla · 828-226-7081
Professional organizer
Wood & Wicker
Celeste Oddo · 704-937-5746
Moving
Swamp Rabbit Moving
(864) 999-4410 · swamprabbitmoving.com
Pressure washing, painting, landscaping, handyman, plumbing
Ray Mack, DHG Vendor Concierge
(864) 546-0189 · ray@damianhallgroup.com
Ray Mack is our Vendor Concierge. Scheduling, access, and follow-up are handled by us if you would rather not manage it.
The printed version
The same list, on paper
The Property Prep Checklist is the companion to the Seller's Field Guide: the four lists above, with a page for notes, quotes and dates. Print it and keep it on the fridge.
Selling?
Start with a conversation.
The prep sheet is one page of the Field Guide. The rest is how we launch, how we price and what the fee covers, written down before you ask.
