The Journal

Selling

24 articles. Pricing, preparation, offers and the business of selling a fine home well.

Damian Hall Group, Blackstream | Christie's International Real Estate
How Long Will It Take to Sell a House in Greenville SC?February 2, 2026 · Selling

How Long Will It Take to Sell a House in Greenville SC?

You've probably heard the stories. Your neighbor listed their house on Thursday and had five offers by Sunday. Meanwhile, the beautiful colonial three streets…

Zillow is now built into ChatGPT, and real estate just changed again.November 13, 2025 · Selling

Zillow is now built into ChatGPT, and real estate just changed again.

Zillow has officially integrated with ChatGPT, allowing buyers to discover homes in a completely new way — through natural conversation with artificial…

Greenville Home Selling Guide Q4 | 2025October 21, 2025 · Selling

Greenville Home Selling Guide Q4 | 2025

Selling Your Home in Greenville: What Sellers Should Expect If you’re a homeowner looking to sell your Greenville-area home, you’ve picked a pretty good time –…

The Secret Life of a Listing: What Happens Before You Ever Go LiveAugust 18, 2025 · Selling

The Secret Life of a Listing: What Happens Before You Ever Go Live

From the outside, it seems quick. One day, your home is just your home. The next, it’s online with professional photos, a polished write-up, and a “For Sale”…

The 10-Second Test: Can Your Listing Pass the Scroll?August 4, 2025 · Selling

The 10-Second Test: Can Your Listing Pass the Scroll?

Picture this: a buyer is thumbing through listings on their phone while waiting in line at the grocery store. You’ve got maybe 10 seconds—tops—before they…

The Hardest Sale: Lessons From Selling My Own Dream HomeMarch 12, 2025 · Selling

The Hardest Sale: Lessons From Selling My Own Dream Home

My husband and I spent two years designing and building what we believed would be our forever home—a true labor of love. Over time, our priorities shifted.…

Greenville, SC: A Top 10 Hottest Housing Market for 2025January 11, 2025 · Selling

Greenville, SC: A Top 10 Hottest Housing Market for 2025

In an exciting development for the Upstate, Greenville, SC, has earned a coveted spot on the National Association of Realtors' (NAR) list of the Top 10 Hottest…

Unlocking the Power of PR: A Luxury Realtor’s Secret WeaponNovember 18, 2024 · Selling

Unlocking the Power of PR: A Luxury Realtor’s Secret Weapon

In the competitive world of luxury real estate, standing out from the crowd is essential. While traditional marketing methods have their place, savvy luxury…

Boost Your Home Equity: Greenville Homeowner's GuideNovember 18, 2024 · Selling

Boost Your Home Equity: Greenville Homeowner's Guide

Home equity isn't just a buzzword tossed around by financial gurus—it's a fundamental concept every homeowner in Greenville should understand. It stands at the…

Greenville Guide: Should You Buy or Sell First?October 21, 2024 · Selling

Greenville Guide: Should You Buy or Sell First?

Deciding whether to buy a new house or sell your current home first is a classic conundrum for homeowners in Greenville. This decision can significantly impact…

The Real Deal on Closing a Home in GreenvilleSeptember 23, 2024 · Selling

The Real Deal on Closing a Home in Greenville

Getting Ready for Closing: The Preliminary Steps Here in Greenville, the path to closing on a home isn't shrouded in mystery. It's a series of logical steps…

Negotiating Home Sales in Greenville: A Seller's GuideSeptember 9, 2024 · Selling

Negotiating Home Sales in Greenville: A Seller's Guide

Getting an offer on your home in today’s Greenville real estate scene is like finding an extra hush puppy in your basket – pretty great. But nailing the…